Enhance your copywriting game with these essential tools
Copywriters are rather versatile beings with enormous amounts of experience often across vastly different disciplines. But to complement the skills they’ve built throughout their career every copywriter carefully selects a set of tools they keep up their sleeves and are invaluable to their craft.
If you’re just starting out with copywriting it can be hard to know which tools you should use.
Here are 6 copywriting tools you really can’t do without!
What should we do with office buildings we no longer use?
COVID-19 has left the world changed with traditional business evolving rapidly to working from home.
Large organisations, corporates, and enterprises which still hold thousands of seats in office buildings around the globe are starting to realise they no longer need the space they once occupied and now face the dilemma of what to do with unused offices.
Back in April when we all started to navigate the waters of global quarantine I wrote an article where I made the following prediction:
“We may find in the future large companies with thousands of employees where the only physical footprint will be a series of racks in a data centre.“
Fast forward several months and with little surprise global tech giants Microsoft, Twitter, Facebook, & Atlassian are beginning to lead the way to a more permanent state of freeing their staff to continue working from home.
But with companies moving way from offices, what will become of the buildings the world once commuted to on a daily basis?
To continue the trend of ‘podcasts which I’ve recently appeared on’… recently I was fortunate enough to make a guest appearance on Luke Kelly’s great Copy and Coffee Podcast.
For the longest time I’ve sought to streamline my writing environment, and I’ve writtenplentyof articlesto that fact. One of the first needs of any software I use to write is its ability to strip away all other distractions.
I can appreciate the tools a full-blown word processor contains, but most feel like the strange amalgamation of desktop publishing and presentation software.
The best writing applications provide a single full-screen writing environment where you can’t waste time playing with font choice, weight, or excessive punctuation options.
A new contender to the distraction-free writing arena, Frost 3.0 brings this same appeal but also deviates from the pack. It’s not just about a place to write, but centres on atmospheric musical soundscapes to inspire while you type your masterpiece, and it’s freely available in-browser right now.
Note taking is an incredibly personal thing. Some like paper, others record their voice, and then there are those brave souls who wade into the hundreds of applications available that strive to be the best thing since lined paper.
In a previous article I wrote a few years ago, Welcome to the Note Taking Apocalypse, I discussed the issue of app store choice when it came to finding a note taking application that had a balanced mix of key functions with an interface that feels frictionless which gets out of the users way.
Building your tribe is easier than you might think
Influence is one of those things that we rarely identify in the moment, yet we are influenced by the people we know, the brands we consume, and the individuals we follow on a daily basis.
It’s the intangible qualities of how we’ve been affected that is often most difficult for us to grasp, especially when attempting to build our own personal influence.
Developing influence can seem like a hard road but with the following steps you’ll be well on your way to understanding influence, and how to cultivate your own.
It’s not something that I’ve been able to easily answer in the past, and it’s still something that I struggle with regularly. On a good day, when I feel motivated to put fingers to keys, the reasons I write can vary from the exploration of a single thought right down to the simple basic premise of telling a really good story.
How to escape right from your living room with this simple tip
Being at home for so many weeks on end can become a real drag while the world is experiencing the COVID-19 crisis. You’re stuck inside seeing the same four walls each day, with little escape on weekends.
But fear not, I’m here to show you how you can travel over vast distances without ever leaving your living room.
It’s safe to say that the daily grind has recently been tipped on its head. The world has changed from a commuting lifestyle to schlepping a few feet from the bedroom to your home office desk, kitchen table, or living room.
Many, many people have now reverted to working from home from laptops and other devices, remotely connecting into their once physical office spaces to continue working.
In immediate response to the crisis, employers world-wide have scrambled to increase their capacity or find solutions for remote workers to keep operating from their homes.
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